Values

Values are more than a list of soft, fluffy words. EA values permeate throughout all layers of the organization, from the CEO to the newest graduate intern. They are the bonds which unite EA together in creating the world's greatest interactive entertainment.
Our founders set out to prove that digital art was a powerful art form, one that could evoke emotion and delight the consumer. Now, 30 years later, we aspire to have interactive entertainment recognized as the most important form of electronic entertainment of our time. We strive to transform the industry to be as respected an art form as film, as pervasive as TV or music, and more engaging than any other entertainment experience. Creating a shared set of values allows everyone at EA to focus on a shared endeavour: to boldly lead the global interactive entertainment industry by delivering revolutionary and high quality experiences to 500 million consumers around the world. At EA, we must constantly reconsider what is possible - in the context of what we do and how we do it. We must challenge the norm. We must push the envelope. We must strive to reinvent. We are a company with a creative soul and are uniquely passionate about what we do - and we have fun while we do it. These EA Actions express our shared values and the beliefs that bind us together and move us forward. Making these values meaningful is up to every one of us. They challenge us to always ask the question, "What must we do to be our best?"

Our Values are:

Be Bold

• Go Big

• Take the right risks

• Back our bets

• Lead

Think Consumers First

• Listen and respond

• Deliver beyond their expectations

• Build lifetime customers

Create Quality and Innovation

• Deliver products and services that surpass expectations

• Be relentless about improving quality

• Take creative risks

Act with Integrity

• Do the right thing

• Trust others and support their decisions

• Be transparent

Be Accountable

• Deliver on commitments

• Always do what we say

• Play our positions

• Deliver and reward results

Learn and Grow

• Work hard, play hard

• Develop yourself and others

• Measure your improvement

• Share knowledge generously